Media Partnership

Media Partnerships: Amplifying Our Impact

Share Our Story, Inspire Action

At United Way of the Dutchess-Orange Region, we believe in the power of information and the importance of an informed community. Media partners are invaluable allies in our mission to improve lives and strengthen communities in Dutchess and Orange Counties. By sharing our story, highlighting local needs, and showcasing the impact of our work, you help us reach more people, inspire more action, and generate greater support for the critical issues facing our region: Education, Income, and Health.

We are committed to transparent communication and are eager to collaborate with media outlets that share our passion for community well-being and local impact.

Why Partner with United Way?

Collaborating with United Way of the Dutchess-Orange Region offers a unique opportunity for media outlets to demonstrate their commitment to local journalism and community engagement.

  • Access to Compelling Local Stories: We have a constant flow of human interest stories, data-driven insights, and information on pressing community needs that resonate with local audiences.
  • Demonstrate Community Leadership: Partnering with a trusted, non-partisan organization like United Way showcases your outlet's dedication to informing and empowering the community it serves.
  • Expand Your Reach & Audience Engagement: Our network of supporters, volunteers, and community partners can provide new avenues for audience engagement and content distribution.
  • Showcase Positive Impact: Feature stories about real people whose lives are changed, and programs that are making a measurable difference right here in Dutchess and Orange Counties.
  • Expert Commentary: Our leadership team and program specialists can provide valuable insights and expert commentary on local issues related to education, financial stability, and health.

Partnership Opportunities

We are open to various forms of media partnerships and are keen to explore creative ways to work together:

  • Story Coverage & Features: Feature articles, news segments, radio interviews, or online content highlighting our programs, impact, and the people we serve.
  • Public Service Announcements (PSAs): Airing PSAs for our campaigns, events, and volunteer recruitment drives.
  • Event Promotion: Helping us promote key fundraising events, volunteer days, and community initiatives through your channels.
  • Guest Columns/Editorials: Opportunities for United Way leadership or community partners to contribute opinion pieces on relevant local issues.
  • Social Media Collaboration: Cross-promotion and content sharing across our respective social media platforms to broaden reach.
  • Sponsorship of Specific Initiatives: Partner with us on a particular project or series that aligns with your editorial focus (e.g., a series on childhood literacy, financial wellness tips).
  • Data & Trend Sharing: Collaborate on presenting local data related to community needs and our impact areas.

Our Shared Goals

By working together, we can achieve more:

  • Raise Awareness: Inform the public about critical community challenges and the solutions being implemented.
  • Inspire Action: Motivate individuals to volunteer, donate, and advocate for local causes.
  • Highlight Success: Celebrate the positive changes happening in our communities thanks to collective efforts.
  • Strengthen Community Bonds: Foster a sense of unity and shared responsibility among residents.

Let's Tell Our Community's Story Together

We invite local newspapers, radio stations, TV broadcasters, online news platforms and community magazines to partner with United Way of the Dutchess-Orange Region. Your voice can make a profound difference.

For media inquiries or to discuss a potential partnership, please contact:

Samantha Lowe-Durling
Director of Marketing
(845) 471-1900, ext. 3114
slowe@uwdor.org

For immediate press releases and news updates, please www.uwdor.org/news.

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